zulily’s Memorial Day Sale

I was asked to create zulily’s Memorial Day Sale for the site and apps. After some concepting, I came up with the idea to replace products with handwritten type.

Pre-photoshoot, I met with the studio team to discuss what products, models, and colored backdrops I wanted. During the shoot, a photographer and stylist worked together while I art directed. I then took the photos into Photoshop and Illustrator to create the fun type and graphics.

My role overall was to concept, art direct, edit/design, present for approval, and upload all of the assets. Below is a sampling of some of my favorites.

 
 
memday_kitchen.png
 
memday_womensshoes.png
 
memday_home.png
 
memday_kidsshoes.png