zulily’s Memorial Day Sale
I was asked to create zulily’s Memorial Day Sale for the site and apps. After some concepting, I came up with the idea to replace products with handwritten type.
Pre-photoshoot, I met with the studio team to discuss what products, models, and colored backdrops I wanted. During the shoot, a photographer and stylist worked together while I art directed. I then took the photos into Photoshop and Illustrator to create the fun type and graphics.
My role overall was to concept, art direct, edit/design, present for approval, and upload all of the assets. Below is a sampling of some of my favorites.